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The International Wine And Spirits Research Paper

What We Do


“The IWSR's key assets are their knowledge and experience of the industry and, most importantly, they also provide a superb user-friendly market data interface. Over the last 10 years as marketing analyst for Chivas Brothers I have been a regular user of the IWSR. I would say that the IWSR is the ‘must have’ data source for anyone involved in the international wine and spirits market.”
Marketing analyst, Chivas Brothers


Over the last 40 years we have built up the world’s largest database on the beverage alcohol market.

We are the only company that allows you to understand the market, category and brand performance in 157 countries across the world using local market input.


Unique methodology


  • Drawing on 40 years’ experience, we triangulate company data and local in-market research to produce the most trusted beverage alcohol analysis.
  • Our 20 specialist analysts travel the world, visiting 118 markets annually, in order to meet over 1,500 local professionals. Our data covers 157 markets in total.
  • We reconcile conflicts between official data and market reality.
  • We assess the importance of the unofficial market (grey/cross-border).
  • We produce reports where no statistics exist, based on local input.

The IWSR’s methodology is unique. This allows us to gain a far better understanding of the dynamics of a country and its real, rather than reported, consumption patterns.

This first-hand knowledge of the local markets allows the IWSR’s analysts to produce the most accurate reports and forecasts for each country rather than straight-line forecasts or analysis purely derived from desk research.

No forecast can ever be 100% accurate, but the unique IWSR approach has proven to be reliable. Comparing last year’s forecast for 2015 with actual 2015 data, the IWSR’s forecast for wine at a global level was overestimated by just 2% and understated by only -1.1% for all spirits.

We use this data and knowledge to produce intuitive databases, The Economist-style news and comment through our monthly magazine and Insight Reports to give an in-depth understanding of specific countries and categories.

With the industry increasingly moving towards premiumisation of its products, the IWSR is the only source that measures this by brand and by price/quality segments.

Our clients use these products and services for their annual planning, board presentations, merger and acquisition assessments, and competitive positioning.

A Stream on “Wine and Spirits: Economics, Marketing and Social Aspects”
25 July 2018, Athens, Greece
(JEL CODE: L66)
sponsored by the Athens Journal of Business & Economics

The Economics Unit and the Marketing Unit of ATINER, will hold a Stream on “Wine and Spirits: Economics, Marketing and Social Aspects”, 2–5 July 2018, Athens, Greecesponsored by the Athens Journal of Business & Economics.

This stream will consider papers from all areas of the wine and spirit industry including its production (supply), demand, marketing and branding and its social aspects of consuming alcohol beverages. You may participate as presenter of one paper, chair or/and organizer of a session, or observer.

Fee structure information is available on www.atiner.gr/2018fees.

Special arrangements will be made with a local hotel for a limited number of rooms at a special conference rate. In addition, a number of special events will be organized: A pragmatic symposium (as organized in Ancient Athens but fine tuned to synchronous ethics), a special one-day educational island tour, a Mycanae and island of Poros visit, an Athens educational walking tour, an one-day visit to Delphi and an ancient Corinth and Cape Sounion visit. In addition, a wine roads one-day trip will be organized, if a specific minimum number of participants occurs. Details of the social program are available here.

Please submit an abstract (email only) to: atiner@atiner.gr, using the abstract submission form by the 21 May 2018to: Dr. William Proud, Director of Studies, Queensland University of Technology, Australia.Please include: Title of Paper, Full Name (s), Current Position, Institutional Affiliation, an email address and at least 3 keywords that best describe the subject of your submission. Decisions are reached within 4 weeks.

If your submission is accepted, you will receive information on registration deadlines and paper submission requirements. Should you wish to participate in the Conference without presenting a paper, for example, to chair a session, to evaluate papers which are to be included in the conference proceedings or books, to contribute to the editing of a book, or any other contribution, please send an email to Dr. Gregory T. Papanikos, President, ATINER & Honorary Professor, University of Stirling, UK (gregory.papanikos@stir.ac.uk).

The association was established in 1995 as an independent world association of Academics and Researchers. Its mission is to act as a forum where Academics and Researchers from all over the world can meet in Athens, in order to exchange ideas on their research, and to discuss future developments in their disciplines.

The organizing and hosting of International Conferences and Symposiums, the carrying out of Research, and the production of Publications are the basic activities of ATINER.  Since 1995, ATINER has organized more than 400 International Conferences and other events, and has published close to 200 books. In 2012, the Association launched a series of conference paper publications (click here), and at the beginning of 2014, it introduced its own series of Journals (click here).

Academically, the Association is organized into seven Divisions and 37 Units.  Each Unit organizes at least an Annual International Conference, and may also undertake various small and large research projects.

Academics and Researchers are more than welcome to become members and to contribute to ATINER’s objectives. If you would like to become a member, please download the relevant form (membership form). For more information on how to become a member, please send an email to: info@atiner.gr.